Global FMCG Enterprise
AI Factory proposal and accessibility automation for one of the world's largest FMCG companies. CMS modernization and fit-for-purpose content platform design. Multi-year engagement across digital transformation initiatives.
Challenge
One of the world's largest FMCG companies had hundreds of brand websites across dozens of markets, each built on different CMS platforms with inconsistent accessibility compliance. AI initiatives were happening in silos — every brand team building their own AI experiments with no shared infrastructure, governance, or cost optimization.
Approach
Proposed and designed the 'AI Factory' — a centralized platform providing shared AI services (content generation, translation, accessibility auditing, image optimization) to all brand teams via APIs: 1. Accessibility automation — AI-powered scanning and remediation across all brand sites. 2. CMS modernization — unified content platform design replacing 12+ legacy systems. 3. Multi-year roadmap with phased delivery across market priorities.
Outcome
Multi-million dollar engagement spanning multiple years. AI Factory concept adopted as the company's standard approach to AI governance. Accessibility compliance improved from 40% to 95%+ across audited properties. CMS consolidation reduced operational costs and enabled faster time-to-market for new brand launches.
Architecture
Interactive Demo
Technology Stack
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